After launching their store in 2016, Well Groomed Wizard turned to us to help generate traffic and kick-start their sales. We settled on setting up a Google Ads (Google Shopping) campaign since their focus is on selling products and not services.
Google Ads can be set up quickly and deliver results straight-away, but the key is to refine the advertising campaign to ensure that the campaign delivers results within your business's margins.
After discussing their price points, magins and conversion data, we set some key metrics to act as goals, such as; cost per conversion, monthly ad spend etc. We now had some goals to work to for determining a successful campaign, let's take a look at what we did below!